{"id":2949,"date":"2026-08-13T08:07:07","date_gmt":"2026-08-13T08:07:07","guid":{"rendered":"https:\/\/thedawnrwanda.com\/?p=2949"},"modified":"2026-08-13T08:07:07","modified_gmt":"2026-08-13T08:07:07","slug":"kagame-watches-psg-beat-aston-villa-in-uefa-super-cup","status":"publish","type":"post","link":"https:\/\/thedawnrwanda.com\/index.php\/2026\/08\/13\/kagame-watches-psg-beat-aston-villa-in-uefa-super-cup\/sports\/","title":{"rendered":"Kagame watches PSG beat Aston Villa in UEFA Super Cup"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"709\" src=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk2-1024x709.jpeg\" alt=\"\" class=\"wp-image-2950\" srcset=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk2-1024x709.jpeg 1024w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk2-300x208.jpeg 300w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk2-768x532.jpeg 768w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk2.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">President Paul Kagame attended the UEFA Super Cup in Salzburg, Austria, on Wednesday night, where Paris Saint-Germain beat Aston Villa 2-1 to win the European season-opening title.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The match featured two clubs linked to Rwanda through the Visit Rwanda tourism promotion campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Office of the President, Village Urugwiro, confirmed Kagame\u2019s attendance in a post on X, saying he watched the game between PSG, the UEFA Champions League winners, and Aston Villa, the UEFA Europa League winners and Rwanda\u2019s newest football partner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rwanda, through the Rwanda Development Board, signed a partnership with Aston Villa on July 14 to promote the country\u2019s tourism brand. Visit Rwanda branding is set to appear on the front of shirts worn by the club\u2019s men\u2019s, women\u2019s and youth teams, as well as in other prominent areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement added Aston Villa to Rwanda\u2019s football marketing partnerships, which include PSG.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"674\" src=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk.jpeg\" alt=\"\" class=\"wp-image-2951\" srcset=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk.jpeg 775w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk-300x261.jpeg 300w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pk-768x668.jpeg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rwanda\u2019s partnership with PSG dates back to 2019 and was renewed in 2025 for a further three years. Under the deal, PSG promotes Visit Rwanda at its Parc des Princes stadium and displays the tourism brand on its training kits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The government has increasingly used partnerships with major football clubs to promote Rwanda as a tourism destination to international audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tourism revenue rose to $685 million in 2025 from $647 million in 2024, according to figures provided by the government. The country recorded 1.49 million visitors last year, a 9% increase from 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>President Paul Kagame attended the UEFA Super Cup in Salzburg, Austria, on Wednesday night, where Paris Saint-Germain beat Aston Villa 2-1 to win the European [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,53,36,27,40],"tags":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current_affairs","category-featured-stories","category-international","category-sports","category-top_stories"],"_links":{"self":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/comments?post=2949"}],"version-history":[{"count":1,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2949\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2949\/revisions\/2952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media\/2950"}],"wp:attachment":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/categories?post=2949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/tags?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}