{"id":2771,"date":"2026-08-07T08:06:40","date_gmt":"2026-08-07T08:06:40","guid":{"rendered":"https:\/\/thedawnrwanda.com\/?p=2771"},"modified":"2026-08-07T12:27:25","modified_gmt":"2026-08-07T12:27:25","slug":"bralirwa-profit-rises-38-in-first-half-as-higher-sales-offset-cost-pressures","status":"publish","type":"post","link":"https:\/\/thedawnrwanda.com\/index.php\/2026\/08\/07\/bralirwa-profit-rises-38-in-first-half-as-higher-sales-offset-cost-pressures\/economy\/","title":{"rendered":"Bralirwa profit rises 38% in first half as higher sales offset cost pressures"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra-1024x766.jpg\" alt=\"\" class=\"wp-image-2772\" srcset=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra-1024x766.jpg 1024w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra-300x224.jpg 300w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra-768x575.jpg 768w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra-1536x1149.jpg 1536w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/Bra.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bralirwa Plc reported a 37.6% increase in first-half net profit after tax to Rwf25.3 billion, as stronger beverage sales and pricing adjustments helped Rwanda&#8217;s largest brewer offset rising raw material and operating costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brewer and soft drinks manufacturer generated Rwf149.8 billion in revenue during the six months ended June 30, 2026, up 20% from Rwf124.9 billion in the same period a year earlier. Sales volumes also increased 4.8% to 1.44 million hectolitres, reflecting higher demand for both alcoholic and non-alcoholic beverages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company said higher sales, combined with pricing measures introduced to counter inflationary pressures, were the main drivers of the improved financial performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cost pressures, however, remained significant. Production costs rose 18.6% due to higher prices for raw materials and packaging, while marketing, sales and distribution expenses increased 24.5% following additional investment in brand promotion and higher transport costs. Administrative expenses also climbed 16.7%, largely because of technology investments aimed at improving operational efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the higher costs, Bralirwa&#8217;s operating profit rose to Rwf39 billion, compared with Rwf32 billion in the first half of 2025. Finance costs fell 19.7%, which the company attributed to improved cash collection from customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Executive Officer Ethel Emma-Uche said the results reflected strong commercial execution, effective pricing strategies and disciplined cost management despite continued pressure from raw material prices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking ahead, Bralirwa said it will continue prioritising consumers and customers while investing in sustainable growth, strengthening its brands, developing its workforce and expanding its digital capabilities to support long-term performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 1957, Bralirwa has been part of the HEINEKEN Group since 1971 and produces more than 17 alcoholic and non-alcoholic beverage brands for the Rwandan market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bralirwa Plc reported a 37.6% increase in first-half net profit after tax to Rwf25.3 billion, as stronger beverage sales and pricing adjustments helped Rwanda&#8217;s largest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,3,34],"tags":[],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current_affairs","category-economy","category-national"],"_links":{"self":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":3,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"predecessor-version":[{"id":2792,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2771\/revisions\/2792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}