{"id":2690,"date":"2026-08-03T13:28:33","date_gmt":"2026-08-03T13:28:33","guid":{"rendered":"https:\/\/thedawnrwanda.com\/?p=2690"},"modified":"2026-08-03T13:28:33","modified_gmt":"2026-08-03T13:28:33","slug":"aston-villa-offers-free-shirt-exchange-after-adding-visit-rwanda-branding","status":"publish","type":"post","link":"https:\/\/thedawnrwanda.com\/index.php\/2026\/08\/03\/aston-villa-offers-free-shirt-exchange-after-adding-visit-rwanda-branding\/sports\/","title":{"rendered":"Aston Villa offers free shirt exchange after adding Visit Rwanda branding"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"878\" src=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pl-1024x878.jpeg\" alt=\"\" class=\"wp-image-2691\" srcset=\"https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pl-1024x878.jpeg 1024w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pl-300x257.jpeg 300w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pl-768x659.jpeg 768w, https:\/\/thedawnrwanda.com\/wp-content\/uploads\/2026\/08\/pl.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">English premier league side Aston Villa will allow supporters who bought its 2026\/27 home jersey before the addition of the <strong>Visit Rwanda<\/strong> logo to exchange it free of charge for the updated version, the club has announced.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move comes weeks after Aston Villa signed a sponsorship agreement with Rwanda that made <strong>Visit Rwanda<\/strong> the club&#8217;s Principal Partner, with the tourism brand set to feature prominently on the front of the team&#8217;s shirts beginning with the 2026\/27 season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement released on Monday, Aug. 3, the Birmingham-based club said fans who had already purchased the home shirt without partner branding would be eligible for a free replacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Villans who have already purchased the 2026\/27 home shirt without partner branding can exchange it for the updated version featuring Visit Rwanda at no additional cost,&#8221;<\/em> the statement said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The club said the offer applies to shirts purchased from the Aston Villa store at Villa Park, the Bullring store, the club&#8217;s online shop and JD Sports outlets. Supporters will only be required to present their existing shirt to Aston Villa staff from Friday, Aug. 7, when the new jersey officially goes on sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision ensures that early buyers will not miss out on the version of the shirt carrying the Visit Rwanda branding, which becomes part of Aston Villa&#8217;s new identity under its partnership with Rwanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The sponsorship agreement was signed on July 14 between the Rwanda Development Board (RDB) and Aston Villa as part of Rwanda&#8217;s strategy to promote itself as a global tourism and investment destination through elite sport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the deal, the Visit Rwanda logo will appear on the front of shirts worn by Aston Villa&#8217;s men&#8217;s, women&#8217;s and academy teams. The branding will also feature across Villa Park and the club&#8217;s digital platforms, giving Rwanda year-round exposure to the club&#8217;s global fan base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond becoming Aston Villa&#8217;s Principal Partner, Visit Rwanda will also serve as the club&#8217;s Official Tourism Partner and Official Coffee Provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Adidas-designed jerseys featuring the Visit Rwanda logo will be available for purchase starting Friday, Aug. 7.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>English premier league side Aston Villa will allow supporters who bought its 2026\/27 home jersey before the addition of the Visit Rwanda logo to exchange [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,41,36,42,27],"tags":[],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current_affairs","category-hot_topics","category-international","category-news_highlights","category-sports"],"_links":{"self":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/comments?post=2690"}],"version-history":[{"count":1,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2690\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/posts\/2690\/revisions\/2692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media\/2691"}],"wp:attachment":[{"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/media?parent=2690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/categories?post=2690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedawnrwanda.com\/index.php\/wp-json\/wp\/v2\/tags?post=2690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}